Tagged “expiration”

2 articles.

Planning link expiry without abandoning late visitorsFIELD NOTES / 111 Marketing · 4 min read

Planning link expiry without abandoning late visitors

Choose an expiry rule, prepare the after-campaign destination and test the boundary before a limited-time link goes into a message or a pri…

Link expiration for flash sales, betas and time-boxed offersFIELD NOTES / 013 Marketing · 2 min read

Link expiration for flash sales, betas and time-boxed offers

Expiry by date, by click count or by age — and what should happen after the door closes.

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