ShortFreeURL for Marketing Teams
Consistent tagging, comparable placements and links you can fix after they ship.
Marketing teams do not have a link problem, they have a consistency problem. Three people tag the same campaign three ways, a landing page moves mid-flight, and nobody can say which placement did the work. The fixes are structural: defaults, shared presets and a link layer you control.
Tagging that does not depend on discipline
The UTM builder sits inside the link editor, and the values you use most become saved presets. Folders carry defaults, so every link created inside a campaign folder inherits the right source, medium and campaign without anyone remembering to type them.
When tagging has already drifted, bulk editing corrects it across thousands of links at once rather than one at a time.
- Saved UTM presets shared across the team
- Folder defaults applied on creation
- Bulk correction of existing tagging
- Destination query parameters preserved, not overwritten
A link per placement
One link shared everywhere produces one number. A link per placement produces a comparison. The cost of that used to be admin; with folders, defaults and bulk creation it is a few minutes at the start of a campaign.
Tags and query-syntax search keep a large library navigable, so finding every link in a campaign is a search rather than an archaeology project.
- Bulk creation of a full placement plan
- Tags and search across thousands of links
- Grouping and reporting by folder, tag or campaign
- Period-over-period comparison built in
Changing your mind after launch
Landing pages get replaced, offers end, and a typo makes it into an email that has already sent. Editable destinations mean the link in that email can be pointed at the right page in seconds, without a resend.
Expiry with a fallback handles campaigns with an end date, and the domain-level 404 destination catches anything mistyped from print.
- Repoint any live link immediately
- Expire on a date or a click count, with a fallback
- Editable slugs that keep their analytics
- Custom 404 recovery at the domain level
Testing and targeting
A/B testing splits traffic across up to ten destinations with sticky assignment, so the test is a real comparison rather than a shuffle. Country, region and city rules send each audience to the right page from a single shared link.
Device rules and deep links handle the mobile case, opening an app where one exists and falling back to the web where it does not.
- Split testing across up to ten destinations
- Geo routing at country, region and city level
- Device targeting and app deep links
- A default destination behind every rule
Reporting that survives scrutiny
Aggregates cover the weekly report. Underneath, the raw click stream lets you answer the awkward follow-up question rather than promising to look into it. Bot and human traffic are separated, so launch-day numbers are honest.
Conversion tracking joins clicks to outcomes through a click identifier, which is what turns a traffic report into a performance one.
- Aggregates plus the raw per-click log
- Human and automated traffic split out
- Conversion tracking with an optional value
- CSV export and API reporting endpoints
Working with agencies and other teams
Teams, folders and roles separate work without separating reporting. An agency can create links inside its own folder with your defaults applied, while campaign-critical links stay locked with per-link permissions.
Read-only roles cover stakeholders who need the numbers and nothing else.
- Separate teams and folders per agency or brand
- Owner, admin, user and read-only roles
- Per-link permissions on high-risk links
- Shared presets so external partners inherit your conventions
Questions
How do we stop UTM values drifting?
Use saved presets and folder defaults so the values are applied automatically rather than typed. Bulk editing fixes anything that has already drifted.
Can we fix a link in an email that has already gone out?
Yes, if it is a short link. Change the destination and every subsequent click follows the new one.
Do we need a separate link for every channel?
If you want to compare channels, yes. Bulk creation makes that cheap and folder defaults keep the tagging consistent.
Are bot clicks included in our reports?
They are counted and reported separately, so your human numbers are not inflated by previewers and scanners.
Can an agency work in our account without touching everything?
Yes, with a team or folder of their own, a restricted role and per-link permissions on the links that matter most.
Ship the campaign, then fix the links without a resend.
Start Free — no credit card
The free plan includes 1,000 links, 6 custom domains and 50,000 tracked clicks a month, free forever. Choose a free subdomain from six shared domains. Paid plans start at $4 a month when you outgrow it, and you keep everything you have built.