Tagged “print”
7 articles.
A QR print verification workflow from proof to production
Check the encoded link, artwork, print proof and destination before a QR campaign leaves the studio, then keep a record that makes future c…
Migrating a QR campaign that is already in printFIELD NOTES / 091 QR Codes · 4 min readMigrating a QR campaign that is already in print
The codes cannot be recalled, so the work is entirely in the redirect layer and in what you leave behind.
A pre-print testing checklist for QR codesFIELD NOTES / 082 QR Codes · 2 min readA pre-print testing checklist for QR codes
Fifteen minutes of structured testing before the file goes to press prevents the most expensive kind of mistake.
QR codes on vehicles, windows and large signageFIELD NOTES / 080 QR Codes · 2 min readQR codes on vehicles, windows and large signage
Distance, motion and glass are the three things that break outdoor codes. Two of them are fixable.
Short links in print: what changes when there is no clickFIELD NOTES / 056 Guides · 2 min readShort links in print: what changes when there is no click
Print links are typed, not clicked. That single fact changes the slug, the domain, the tracking and the failure modes.
QR codes on packaging and print: a production checklistFIELD NOTES / 048 QR Codes · 2 min readQR codes on packaging and print: a production checklist
Size, quiet zone, contrast, substrate and proofing — the things that decide whether a printed code scans.
25 QR code ideas that people actually scanFIELD NOTES / 005 QR Codes · 2 min read25 QR code ideas that people actually scan
Placements and use cases with the practical constraints — size, distance, lighting and what to put on the other side of the scan.
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