Tagged “process”
5 articles.
Structuring links for a multi-region campaign
One campaign in eight markets is eight campaigns that must still roll up into one report.
Fighting link rot in documentationFIELD NOTES / 097 Guides · 4 min readFighting link rot in documentation
Documentation accumulates links faster than anyone can maintain them. The fix is structural, not heroic.
Building a reliable CSV workflow for link creationFIELD NOTES / 087 Tools · 2 min readBuilding a reliable CSV workflow for link creation
Spreadsheets are how most teams actually create links in bulk. A few conventions make the process safe.
Templating seasonal campaigns so you stop rebuilding themFIELD NOTES / 069 Marketing · 2 min readTemplating seasonal campaigns so you stop rebuilding them
The same campaign runs every year. Turning it into a template makes it faster to launch and possible to compare.
Making a UTM convention that a whole team will followFIELD NOTES / 057 Guides · 2 min readMaking a UTM convention that a whole team will follow
Conventions fail for social reasons, not technical ones. Here is how to write one people can actually comply with.
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