Links for Non-Profits

Donation links people trust

People are cautious about clicking a payment link, and rightly so. A short link on your own domain, with a readable slug, tells a supporter who is asking before they click. That is worth more than any styling you can apply to the destination page.

Automatic SSL and a main-page redirect mean the domain behaves properly even when someone types just the domain itself.

• Your own domain with automatic certificates
• Readable slugs rather than random codes
• A main-page redirect for bare-domain visits
• A custom 404 destination for mistyped codes

Print, events and collection points

QR codes on posters, collection tins, event signage and mailings encode short links, so the destination remains editable after printing. When an appeal closes, the code points at the next one instead of a dead page.

Vector export handles print production properly, and bulk generation covers the case of a code per branch, per shop or per event.

• Editable destinations behind printed codes
• SVG, EPS and PDF export for print
• Bulk generation per branch, shop or event
• Expiry with a fallback when an appeal ends

Understanding which channels raise money

Campaign tagging applied at the link, with saved presets and folder defaults, keeps a campaign identifiable across email, social, print and partner sharing. Conversion tracking joins a click to a completed donation with its value, so channels can be compared on funds raised rather than on clicks.

Automated traffic is separated from human clicks, which matters most on small campaigns where scanner traffic can otherwise dominate the numbers.

• Saved UTM presets shared with local groups
• Conversion tracking with a donation value
• Bot and human clicks counted separately
• CSV export for board and funder reporting

Local groups and volunteers

Volunteers and local branches need to create their own links without being able to break national ones. Teams and folders give each group its own space, roles limit what they can change, and per-link permissions protect the links that appear on national material.

Folder defaults mean a volunteer creating a link inherits the right domain and tagging without needing a briefing document.

• A team or folder per branch or local group
• Roles from admin down to read-only
• Folder defaults so volunteers get it right by default
• Per-link permissions on national assets

Reaching the right supporters

Country and region targeting sends supporters to the right donation processor, currency or local page from a single shared link, which is useful for organisations that operate across borders or have separate legal entities per country.

Device targeting and deep links send people into an app where one exists, with a web fallback for everyone else.

• Country and region routing to the right donation page
• Device rules with an automatic web fallback
• A default destination behind every rule
• A/B testing between two appeal pages

Keeping costs and admin low

Start with Free for core links and API access. Starter adds Google and Meta tracking, core plugins and exports; higher plans add other advertising connectors, email marketing drafts and advanced controls. Check the current plan limits before importing from CSV or an existing Bitly account.

Everything exports, so the data belongs to the organisation rather than to the tool.

• A usable free plan and a single paid plan
• CSV, XLSX and Bitly import
• Full export of links and analytics
• Tags and search across a growing library

Questions

Share a donation link supporters can recognise at a glance.