Links for Real Estate

A link per property

Give every listing its own short link and its own QR code. Bulk creation from a spreadsheet or through the API means that is a job of minutes even for a large portfolio, and folder defaults apply the right domain and tagging automatically.

When a property goes under offer or sells, the link is repointed at a status page or at similar listings rather than left pointing at a page that says nothing useful.

• Bulk link and code creation from a listing export
• Folder defaults for domain, tagging and expiry
• Repoint on offer, sale or withdrawal
• Tags and search to find any property's link quickly

Boards, brochures and window cards

A QR code on a board is scanned by people standing outside the property, often on a phone, often in poor light. Vector export means the code is printed at the size it needs rather than upscaled, and the studio flags contrast problems before they reach the printer.

Because the code encodes a short link, the same board can point at a virtual tour during marketing and at a status page afterwards.

• SVG, EPS and PDF export for boards and brochures
• Contrast and quiet-zone checks before export
• Destination changes without a new board
• Bulk ZIP export named per property reference

Knowing which boards get scanned

Each property's code reports its own scans with time, coarse location and device. That tells you which boards and which areas generate interest, and when — evening scans on a board look different from daytime scans from a portal link.

Automated traffic is separated out, so a listing link shared on social is not reported as viewer interest when it was previewers fetching it.

• Scans per property, per placement and per day
• Device and coarse geography breakdowns
• Bot traffic reported separately
• CSV export for branch and vendor reporting

Enquiries as conversions

Conversion tracking joins a scan or click to a submitted enquiry or booked viewing through a click identifier. That turns marketing spend comparisons into something concrete: which placements produce viewings, not which produce page views.

The same mechanism works for print and digital, which is the part most tools cannot do.

• Click identifier carried into the listing site
• Server-side reporting on enquiry or viewing booked
• Attribution across print, portal and social
• Comparison by branch, negotiator or campaign

Branches, agents and permissions

Teams separate branches or brands, each with its own domain and folders. Roles let negotiators create links for their own listings while central marketing keeps control of campaign and brand-level links.

Per-link permissions protect anything already printed, so a board code cannot be repointed by accident.

• A team per branch or brand
• Roles from admin to read-only
• Per-link permissions on printed board codes
• Read-only access for vendors reporting

Client-facing pages

Link bundles give a property or a development its own page of buttons on your domain — floor plans, virtual tour, brochure, booking form — each with its own stats so you can see what people actually open.

Password protection covers the pre-market case where a listing needs to be shareable with selected clients before it goes public.

• A bundle page per property or development
• Per-button click reporting
• Password gates for pre-market listings
• Expiry with a fallback once a listing closes

Questions

Put a code on the board that still works after the sale.