Links for Travel & Events

Routing an international audience

Country targeting sends visitors to the right language, currency or regional booking site from one shared link. Region and city targeting handles the finer cases — a different arrivals page for a specific airport city, or a local partner site for one region.

Every rule falls back to a default, so a visitor from an unlisted country still reaches a working page rather than an error.

• Country, region and city routing from one link
• A default destination for unmatched visitors
• Deep links into a booking or event app
• Separate iOS, Android and desktop destinations

Printed programmes, badges and signage

Event material is printed weeks in advance and becomes obsolete quickly. Codes on badges, lanyards, programmes and signage encode short links, so a session that moves room or a schedule that changes is a destination edit rather than a reprint.

Bulk generation covers a code per session, per stand or per venue, and vector export handles large-format signage without losing edge quality.

• Editable destinations behind printed codes
• Bulk codes per session, stand or venue
• SVG, EPS and PDF for large-format print
• A custom 404 destination for retired codes

Links with an end date

An event ends. Expiry by date sends late scans to a follow-up page — recordings, next year's registration, a thank-you note — instead of an empty schedule. Expiry by click count covers limited-capacity offers where the link should close when the allocation is gone.

The fallback destination is the part that matters. A link that expires into a useful page is a second chance; one that expires into an error is a lost visitor.

• Expiry by date, click count or age
• A fallback destination on every expiring link
• Password gates for staff-only or pre-launch pages
• Scheduled changes tied to the event calendar

Measuring placements and moments

A link per placement makes the comparison real: badge codes against programme codes, on-stand signage against email. Timing matters too, and the click stream shows exactly when scans happened, which maps neatly onto the session schedule.

Automated traffic is separated from human scans, which is important when an event link is posted publicly and immediately fetched by previewers.

• A distinct link per placement and per session
• Scan timing across the event schedule
• Human and bot traffic counted separately
• CSV export for post-event reporting

Registration and booking as conversions

Conversion tracking connects a scan or click to a completed registration or booking with a value. That lets you compare the channels that filled the room against those that only generated traffic.

Because scans and clicks use the same mechanism, a printed placement can be compared directly with a digital one.

• Click identifier through to the booking system
• Server-side registration and booking reporting
• Print and digital placements compared on equal terms
• A/B testing between two registration pages

Working with partners and exhibitors

Sponsors, exhibitors and partner agencies all want links and numbers. Teams and folders give each partner their own space, read-only roles let them see performance without being able to change anything, and per-link permissions protect the links printed on official material.

Link bundles give an event or a destination a single page of buttons on your domain, with per-button stats.

• A folder or team per partner or exhibitor
• Read-only access for reporting
• Per-link permissions on official printed links
• Bundle pages per event with per-button stats

Questions

Print the programme early and change the links later.