Case study: turning packaging into a reorder channel
One dynamic QR per product, a reorder destination, and the measurement that justified the print cost.
By ShortFreeURL Team · 16 July 2026
The setup
A dynamic QR on the base of each product, labelled "Scan to reorder". The code points at a short link on the brand's own domain, one per SKU, so scans are attributable per product.
Why dynamic mattered
Packaging is printed months ahead in long runs. Within the first year the reorder flow moved twice — first to a subscription page, then to a personalised basket. Static codes would have meant a reprint each time.
Geo rules for two markets
The same printed code serves domestic and export packaging. Country rules route to the right storefront, with the domestic store as the default so an unmatched visitor still lands somewhere useful.
Measuring what mattered
Scans on the link, conversions reported back with the click identifier from the order confirmation. That pairing turned "how many scans" into "how much revenue", which is the only number that justified the design change.
What they learned
Scan rate rose sharply once the label copy changed from a bare code to "Scan to reorder in 30 seconds". Placement mattered less than the promise next to the code.
What they would do differently
Tag the QR medium separately from day one. For the first two months, scan traffic was merged with email traffic in reporting, and nobody could tell which channel was working.