Case Studies
How teams run links in practice.
What to do when a link goes viral
Unexpected traffic arrives faster than any decision process. The work is mostly done in advance.
Case study: turning packaging into a reorder channelFIELD NOTES / 050 2 min readCase study: turning packaging into a reorder channel
One dynamic QR per product, a reorder destination, and the measurement that justified the print cost.
How an agency runs branded links for twenty clientsFIELD NOTES / 049 2 min readHow an agency runs branded links for twenty clients
A workspace structure, naming convention and reporting rhythm that survives client churn.
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