A practical link-page plan for a estate agent

Start with the visitor’s question

A buyer needs the correct property and viewing availability. That is the job of this page. A visitor arriving from property window card has less context than someone already browsing the full website. The first screen should answer the immediate question, then offer a small number of relevant next steps.

For this estate agent example, lead with “Property details”. Place “Arrange a viewing” next, and keep “Area guide” and “Contact agent” available below. This order is a starting hypothesis, not a promise that the same arrangement will work for every business.

Build a page that can be maintained

Open Pages, choose the estate agent template and replace the example destinations before publishing. Set a recognisable title and a description that explains the service. Use a text block for context that must be read before a click; use a contact block for a working email, telephone or contact-page address.

Keep the public page in draft while reviewing it. Open each destination directly and check that the visible button label describes what actually happens. “Property details” should not unexpectedly lead to an unrelated sign-up form. If the destination requires an account, say that beside the action.

Check the real placement

Test the page on a phone from the actual property window card, not only from the editor preview. For a printed placement, print a proof at the intended size and scan it under normal lighting. Keep a readable address near the code as an alternative way to reach the page.

A specific risk in this workflow is: withdrawn listings need an informative replacement destination. Assign someone to recheck that detail when the underlying information changes. A stable public page address is useful only if someone maintains the information behind it.

Decide what success means

Track viewing requests per property code. Record the time period and placement alongside the number. A button tap is evidence of interest; it is not proof that an external booking, payment or application completed. Confirm the final outcome in the system that receives it.

At the next review, change one important element, such as the first button or its wording, and record the date. Avoid replacing every destination and every headline at once: it becomes difficult to understand which change affected behaviour.

Handover checklist

Keep the page address, destination list, owner and next review date together. Ask a colleague to use the page without instructions. If they cannot find “Property details”, simplify the first screen before promoting it.

Browse page templates or read the setup guide for this workflow.