Tagged “analytics”
11 articles.
UTM hygiene before launch and after the first clicks
Use a small campaign dictionary, a tested sample and a repair log to keep traffic labels consistent from the first link to the final report.
Reading human and automated traffic without false certaintyFIELD NOTES / 108 Guides · 3 min readReading human and automated traffic without false certainty
Separate link requests from people, compare like-for-like reporting windows, and investigate traffic patterns before judging a campaign by …
Consent and click analytics: what a redirect may recordFIELD NOTES / 096 Guides · 4 min readConsent and click analytics: what a redirect may record
A redirect happens before any banner appears. That timing is the whole question, and it has a defensible answer.
Referrer policy: what your links tell the destinationFIELD NOTES / 095 Developers · 4 min readReferrer policy: what your links tell the destination
The referrer header is both an analytics backbone and a leak. Choosing a policy means choosing which one matters more.
Tracking app installs from a short linkFIELD NOTES / 092 Guides · 4 min readTracking app installs from a short link
The gap between a tap and an install is where most mobile attribution goes wrong. Here is what actually survives the store.
Reading QR analytics: scans, sessions and what happens nextFIELD NOTES / 084 QR Codes · 2 min readReading QR analytics: scans, sessions and what happens next
A scan count on its own is nearly meaningless. Here is the small set of numbers that makes it useful.
Link strategy for newsletters that you can actually measureFIELD NOTES / 064 Marketing · 2 min readLink strategy for newsletters that you can actually measure
Email platforms already wrap your links. Here is how to add short links without double-counting or breaking anything.
Why your click count never matches your analytics sessionsFIELD NOTES / 058 Guides · 2 min readWhy your click count never matches your analytics sessions
The gap between clicks on a short link and sessions in your analytics is normal, explainable and worth quantifying once.
Making a UTM convention that a whole team will followFIELD NOTES / 057 Guides · 2 min readMaking a UTM convention that a whole team will follow
Conventions fail for social reasons, not technical ones. Here is how to write one people can actually comply with.
Bot traffic in link analytics: how to filter it and why it mattersFIELD NOTES / 020 Guides · 2 min readBot traffic in link analytics: how to filter it and why it matters
A meaningful share of clicks on a freshly shared link are machines. Counting them wrecks every comparison you make.
UTM parameters: the complete practical guideFIELD NOTES / 004 Guides · 2 min readUTM parameters: the complete practical guide
What each of the five parameters means, a naming convention that survives contact with a real team, and the mistakes that split your report…
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