Tagged “attribution”
6 articles.
Tracking app installs from a short link
The gap between a tap and an install is where most mobile attribution goes wrong. Here is what actually survives the store.
Measuring offline campaigns with links and codesFIELD NOTES / 071 Marketing · 2 min readMeasuring offline campaigns with links and codes
Billboards, packaging, direct mail and radio can all be measured, imperfectly, if you plan the identifiers first.
Tracking influencer and partner campaigns fairlyFIELD NOTES / 066 Marketing · 2 min readTracking influencer and partner campaigns fairly
One link per partner, one link per placement, and an honest conversation about what the numbers can and cannot prove.
Managing affiliate links without losing attributionFIELD NOTES / 065 Marketing · 2 min readManaging affiliate links without losing attribution
Affiliate URLs are long, ugly, and change often. Short links fix the presentation, but only if the parameters survive.
Links for podcasts and audio: designing for the earFIELD NOTES / 063 Guides · 2 min readLinks for podcasts and audio: designing for the ear
A spoken link has to be understood once, at speed, without spelling. That constrains almost every choice.
Conversion tracking with short links, end to endFIELD NOTES / 021 Developers · 2 min readConversion tracking with short links, end to end
Clicks are not outcomes. Here is the click-identifier pattern that connects a redirect to a signup or a sale.
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