Tagged “messaging”
3 articles.
How WhatsApp and Telegram build link previews
Two messengers, two crawlers, two caches, and a set of behaviours that explain almost every preview that looks wrong.
Short links in SMS and RCS: the constraints that matterFIELD NOTES / 093 Marketing · 4 min readShort links in SMS and RCS: the constraints that matter
Character counts, carrier filtering and link previews behave differently in messaging than anywhere else you publish.
WhatsApp click-to-chat links: the practical guideFIELD NOTES / 015 Marketing · 2 min readWhatsApp click-to-chat links: the practical guide
Pre-filled messages, short branded wrappers, and how to actually count how many conversations a campaign started.
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