Long URL to short URL converter
Convert any long link into a short link — tracking parameters, anchors and all — and keep full control of it.
Marketing links often end up hundreds of characters long once UTM tags, product IDs and anchors are added. The converter keeps every one of those parameters in the destination and gives you a short link to share instead.
Converted links redirect with the full original address, so analytics tools on the destination page (Google Analytics, Meta and others) still see the campaign tags.
Shorten your link
Free, instant, no ads. A QR code comes with it.
Public shortening is paused while the dedicated short-link domain is being connected. Connect a domain you own to make short links.
Get started- 1,000 links free
- 6 custom domains free
- No credit card
How to do it in three steps
- 1
Paste the long URL
Include every parameter — nothing is stripped.
- 2
Convert
Press Shorten to get the short URL and QR code.
- 3
Check it
Open the short link once to confirm it lands where you expect.
Parameters are kept
Query strings and #anchors in the destination are preserved. With a free account you can also add UTM tags with the built-in UTM builder, and choose how parameters on the short link are passed through.
Convert in bulk
Converting a whole spreadsheet of links? Import a CSV (Starter plan), use Bulk Sheets, or call the bulk API endpoint with up to 1,000 links per request.
Going the other way
To see where a short link leads before you click it, use the free link expander.
Related guides
Short link generator
Create a short URL from any web address in one click, then customise, share and track it.
Make a link shorter
Shrink a long, messy URL into a small link that fits in a post, a text message or on a printed flyer.
Bulk URL shortener
Shorten hundreds of links at once — from a CSV file, a spreadsheet or the API.
URL shortener with UTM parameters
Add UTM tags, keep every query parameter and still share a short, clean link.
Unshorten a URL: see where a short link goes
Paste any short link to reveal its final destination and every redirect on the way — without visiting it.
Start Free — no credit card
The free plan includes 1,000 links, 6 custom domains and 50,000 tracked clicks a month, free forever. Choose a free subdomain from six shared domains. Paid plans start at $4 a month when you outgrow it, and you keep everything you have built.
Frequently asked questions
How do I convert a long URL into a short one?
Paste it above and press Shorten. The short link and a QR code appear instantly.
Are UTM parameters kept when I shorten a link?
Yes. The destination is stored exactly as you entered it.
Can I convert many long links at once?
Yes, with CSV import or Bulk Sheets (Starter) or the bulk API.
Can I turn a short link back into the long one?
Yes — our free link expander shows where any short link redirects.
Is the converter free?
Yes, converting links and creating QR codes is free.