URL shortener with UTM parameters
Add UTM tags, keep every query parameter and still share a short, clean link.
Campaign links need UTM parameters so Google Analytics knows where visitors came from — but utm_source=…&utm_medium=… makes links long and ugly. Put the tags on the destination and share the short link instead.
The free UTM builder adds source, medium, campaign, term and content for you, and the short link reports clicks by campaign as well.
Shorten your link
Free, instant, no ads. A QR code comes with it.
Public shortening is paused while the dedicated short-link domain is being connected. Connect a domain you own to make short links.
Get started- 1,000 links free
- 6 custom domains free
- No credit card
How to do it in three steps
- 1
Paste the destination
Your landing page, with or without existing parameters.
- 2
Add UTM tags
Use the UTM builder, or a saved preset (Starter).
- 3
Share the short link
Analytics on both sides show the campaign.
Parameters are passed through
Existing query strings are kept, and you choose whether parameters added to the short link itself are forwarded to the destination.
Consistent tags across a team
Saved UTM presets (Starter) stop "Facebook", "facebook" and "fb" from splitting one channel into three rows.
See campaigns in one place
The Campaigns page (Starter) adds up every link that carries the same campaign tag.
Related guides
URL shortener with analytics
See who clicks your links — where they are, what device they use and where they came from — free.
Long URL to short URL converter
Convert any long link into a short link — tracking parameters, anchors and all — and keep full control of it.
Bulk URL shortener
Shorten hundreds of links at once — from a CSV file, a spreadsheet or the API.
URL shortener API
Create and manage short links from your own app with a simple REST API — free to start.
Branded URL shortener
Put your brand in every link — go.yourbrand.com/launch — and turn every click into insight.
Start Free — no credit card
The free plan includes 1,000 links, 6 custom domains and 50,000 tracked clicks a month, free forever. Choose a free subdomain from six shared domains. Paid plans start at $4 a month when you outgrow it, and you keep everything you have built.
Frequently asked questions
Does shortening a link remove UTM parameters?
No. The destination keeps every parameter.
Is the UTM builder free?
Yes, on every plan. Saved presets start on Starter.
Can Google Analytics see short-link campaigns?
Yes — the visitor lands on the destination with the UTM tags in the URL.
Can I change the UTM tags later?
Yes, edit the link and the new tags apply to the next click.
Can I add parameters to the short link itself?
Yes, and each domain decides whether they are forwarded.