Tagged “campaigns”
15 articles.
Separate ad clicks from purchases in your campaign reports
A short-link visit is useful evidence of interest. Build a measurement plan that keeps it separate from checkout revenue.
Turn a branded short link into a newsletter draftFIELD NOTES / 239 Guides · 2 min readTurn a branded short link into a newsletter draft
Use Mailchimp, Brevo, MailerLite or SendGrid Marketing to prepare a campaign while keeping recipients and sending under review.
Choose between login, an API key and a workflow connectionFIELD NOTES / 240 Developers · 2 min readChoose between login, an API key and a workflow connection
Match the connection method to your task instead of treating every integration badge as the same capability.
Read integration delivery results before retryingFIELD NOTES / 241 Developers · 2 min readRead integration delivery results before retrying
A practical approach to authentication failures, provider rejection and uncertain campaign creation.
Publish short links from WordPress and ShopifyFIELD NOTES / 242 Guides · 2 min readPublish short links from WordPress and Shopify
Install the downloadable integration package, check its first event and keep a clear record of what was created.
Review a campaign page on desktop and Android before sharingFIELD NOTES / 243 Guides · 2 min readReview a campaign page on desktop and Android before sharing
Use template previews and the Android dashboard to check the visitor journey at the size your customers will see.
UTM hygiene before launch and after the first clicksFIELD NOTES / 106 Marketing · 3 min readUTM hygiene before launch and after the first clicks
Use a small campaign dictionary, a tested sample and a repair log to keep traffic labels consistent from the first link to the final report.
Planning link expiry without abandoning late visitorsFIELD NOTES / 111 Marketing · 4 min readPlanning link expiry without abandoning late visitors
Choose an expiry rule, prepare the after-campaign destination and test the boundary before a limited-time link goes into a message or a pri…
Templating seasonal campaigns so you stop rebuilding themFIELD NOTES / 069 Marketing · 2 min readTemplating seasonal campaigns so you stop rebuilding them
The same campaign runs every year. Turning it into a template makes it faster to launch and possible to compare.
The link plan for a product launchFIELD NOTES / 068 Marketing · 2 min readThe link plan for a product launch
Set up the links a week early, freeze them at launch, and change destinations rather than URLs when things move.
Links and codes for events, before during and afterFIELD NOTES / 067 Marketing · 2 min readLinks and codes for events, before during and after
An event is three campaigns with different audiences. The link plan should reflect that instead of using one URL for everything.
Tracking influencer and partner campaigns fairlyFIELD NOTES / 066 Marketing · 2 min readTracking influencer and partner campaigns fairly
One link per partner, one link per placement, and an honest conversation about what the numbers can and cannot prove.
Link expiration for flash sales, betas and time-boxed offersFIELD NOTES / 013 Marketing · 2 min readLink expiration for flash sales, betas and time-boxed offers
Expiry by date, by click count or by age — and what should happen after the door closes.
25 QR code ideas that people actually scanFIELD NOTES / 005 QR Codes · 2 min read25 QR code ideas that people actually scan
Placements and use cases with the practical constraints — size, distance, lighting and what to put on the other side of the scan.
UTM parameters: the complete practical guideFIELD NOTES / 004 Guides · 2 min readUTM parameters: the complete practical guide
What each of the five parameters means, a naming convention that survives contact with a real team, and the mistakes that split your report…
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